We all meet a lot of people around ourselves who have no idea about how their body functions as a whole and how to be healthy and in good shape. Very few are aware of the best practices that can keep their guts and overall body healthy. 

On the other hand, the advertisers have left no stones unturned to make full use of this mass ignorance and to sell their ill-fit edibles. Making misleading claims, while promoting consumption of high fat, high salt and high sugar (HFSS) foods, is the sport for the advertising industry and they seek nothing short of gold. Aggressive marketing campaigns are pushing ultra-processed foods (UPFs), displacing traditional diets and contributing heavily to India's growing non-communicable disease epidemic. 

Non-communicable diseases (NCDs) are closely associated with a person’s sedentary lifestyle and his/her dietary choices. Globally, an unhealthy diet and poor nutrition ranks among the leading contributors to burden of NCDs - cardiovascular diseases, diabetes and cancer. 

Good news is - Focus on diet can prevent and reverse these life threatening conditions. Extensive evidence supports the health benefits of a diet rich in whole grains, vegetables, fruits, legumes, and nuts while low in salt, sugars and fats, particularly saturated and trans fats.

However, addressing dietary habits requires a societal approach, necessitating population based and culturally relevant strategies. Therefore, India Heals Through Food  stands as an information and awareness campaign in these trying times for the country. We also sell health conscious edible choices to our customers in order to sustain our model financially.

In near future, we plan to work to improve the medical education system of the country. Our vision is based on a “diet before drug” model to tackle the health epidemic in our country. Here are a few policy changes we lobby for:

• “Health, Nutrition and Balanced Diet” as a subject in the school curriculum for children of impressionable age 10-12 years.
• Students graduating in modern medicine - MBBS, MD etc. - be formally and heavily trained in Nutrition Education and Dietary Solutions.
• Every physician master the language of prevention through traditional methods before they start talking cure through modern medicines.

Is our approach radical? Or just common sense? You decide.

Until then... LET’S REVERSE THE CHRONIC DISEASE EPIDEMIC WITH MINOR TWEAKS TO DIET & LIFESTYLE.